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Building Style From the Ground Up [Part 3]: I Am Legend

11/02/2011

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In my last post I dove into my past for inspiration to create a look that is uniquely mine. However no man is an island, as the saying goes, and my look will tie into the rich history of mythology and story-telling that exists as a part of our society. This is not optional, all of us reflected upon by the stereotypes that permeate our culture. But by being aware of these archetypes, I can use them to create a much more unique and powerful look in my wardrobe.

I believe that every man's style taps into male archetypes from our culture. Masculine archetypes have always fascinated me, from reading Iron John and King, Warrior, Magician, Lover to reading up on style tribes. Fashion designers frquently use them in their collections, most apparent is Ralph Lauren in his depiction of cowboys and frontiersmen in his collections. Fashion and style are about ideas, symbolic representations of who we are that tie into deeply intuitive sociopsychological understandings of the world that are imbued in everyone raised in a specific society and culture. This is important to remember when developing your own personal style, By tapping into these archetypes, you give your look power. It will tap into years of history and mythology that give meaning to your look for everyone who sees you. The understanding of these archetypes is what will cause people to have an understanding of who you are by a simple glance. While these archetypes can be manipulated to create costume, we will use them in our looks to increase their authenticity.

In my last post I said that I was inspired by my country upbringing, my experience as a cadet, and my passions for outdoors gear and racing cars. Whereas my look in recent years has been much more gentlemanly, this look seems to be far more fringe and rebellious, featuring masculinity prominently. But what of the archetypes?
Below, I am going to pick apart the various inspirations from my roots to attach them to archetypes that represent different understandings of masculinity.

To get started, the word I used above was rebellious, and I like that description. It fits with some of my young adulthood where I used to spend long nights hanging out on the fringe of town, playing with fast cars and staying up all night until we ate breakfast at whichever nearby greasy spoon was open 24 hours. So the first archetype for this look is the Rebel. The rebel can be presented in many ways and can be central to a lot of men's looks, but always with an understanding that the rebel goes against the grain of society, so he will do the unexpected, live unconventionally, and have little regard for traditional authority. From this we can gather that my look will be slightly unconventional perhaps, not fitting into any one box, and I will further delve into this in my next post. Beyond the rebel, I need to further identify how the inspiration from my roots will tie into masculine archetypes, or whether it will break them. I will be incorporating elements of my country upbringing into this look, and thinking of country rebels, I think of Cowboys. So my second archetype will be the Cowboy. This might be incorporated in plaids, western shirts, raw, tough denim, or occasionally cowboy boots, blended in such a way to work with the other archetypes I will draw from. Finally, I want to incorporate aspects of my experience with cadets and the outdoors into this look. Thinking on these two experiences, they have a lot in common, as I frequently went on survival weekends in cadets building my own shelter and sleeping out in the cold where temperatures could drop as low as  -35 degrees Celsius. For me it was about adventure, about exploration. I think I have it then, the third archetype for this look will be the Explorer. When we think of the explorer, we think of the man who goes out onto the frontier to discover something new, who is restless, constantly discovering the world around him, and who is capable of surviving in the adverse conditions that he might meet on his travels. This might appear in this look by using very functional clothing that is well-suited for the environment in Canada where the temperatures can drop far beyond freezing. So my guide for this look will be those three arcchetypes: Rebel, Cowboy, Explorer. One question you might have is: Why three? When using archetypes to build your own look, you can certainly use as many as you want, anywhere from one on up. However, I find that two or three is the sweet spot where you can blend a more unique style that is not so complicated that it muddles it's inspiration beyond recognition. After all, recognition of archetypes in your look is an important part of using them because it ties you into the greater sociological story as your own self-made hero. I hope that seeing how I've added archetypes to my inspiration will make it easier for you to do in building your own look. In my next post, I will dig into the archetypes to match them with actual people, stories, or items that I can draw inspiration from, finishing the preparation for my look and helping to provide a rich source of existing media that I can look into for ideas of how to tie all of the aspects of my look together.

Thanks for reading!

- Mr. S
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Building Style From The Ground Up [Part 1]: Introduction

09/25/2011

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One of my favourite hobbies is building up performance cars and racing them. As with any project like that, it requires a lot of planning and preparation. I have to ask myself: Do I want a drag car, rally car or a road racer? Do I want to turbocharge it or supercharge it? Do I want to build something classic or exotic? And so on. Building your own personal style isn't much different except your likely not going to get as much grease on you and have less bruised knuckles.

On blogs, a lot of guys talk about personal style, and a lot of tips are given, but never have I seen the process documented from start to finish. How is it that the style set come up with an idea and execute it from start to finish? Whether you are building your own clothing line or just filling out your closet, the concepts are very similar. In this series I'm going to document the whole process from idea to execution so that you can learn how to develop your own complex personal style. Feel free to follow along after the jump.

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Can Style Be Bought?

03/28/2011

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“Fashion can be bought. Style one must possess.” — Edna Woolman Chase


Can this possibly be true? Here's what I think:

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Men's style: Concept vs. Execution

03/25/2011

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Picture
A friend of mine posted this on Facebook the other day, and it got me thinking again about the general level of style education among men. See, it's obvious that most men want to express a certain level of style through what they wear, as you can see from the above photo. If this is the case, why do men frequently execute so poorly?

Let me explain why:

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True Style: Components of Style

01/31/2011

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Hey everyone, I'm planning on posting another style essentials post soon, but I have a lot going on right now so in the mean time I wanted to post another Trues Style post. One of the obstacles to overcome in developing your own style is understanding how everything works together to create your style. In this post I want to break down the various components of style to help you to both construct your own style, and better understand other styles. Once you understand how all the various components of style work together, it's much easier to understand it.

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True Style: The Evolution of Personal Style

01/27/2011

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This is something that I've thought a lot about, and a message I received today made me want to write about it today. I'd love to turn it into a discussion, so please contribute all of your thoughts in the comments. Now down to business:

Everyone gets into fashion for one reason or another, maybe because they've coveted designer goods, or because they saw a look on a runway and had to have it, or because they met someone or idolized someone that just effused confidence and style, and they wanted to be like them. Others get into it for more material reasons, like to get promoted or to attract the opposite sex. Whatever the reasons, in my experience in fashion, everyone follows sort of a pattern in developing their own sense of style, and I'm going to try to lay out my thoughts on that path here.

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Style and Masculinity: Part 1

12/23/2010

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I've been meaning to write a post about style and personality for a few days, but I'm still having trouble putting together exactly what I want to say. In light of that, I want to talk about Style and masculinity today.

Now, I probably don't need to tell the men who read my blog posts this, but there seems to be some sort of intrinsic fear that men have about being stylish or fashionable. Perhaps it has to do with the latter part of the 20th century when everyone relaxed a little too much in the way they dress, and men simply lost their way. Or perhaps, due to the nature of gender division, style and fashion became something of the feminine realm, to be avoided by men who had "more important things to do". Regardless, it has come about that, in mainstream masculinity, being fashion or stylish is simply "not something that men DO". That's bullshit. Here's why:

Now, for the most part, it would seem that men think of being fashionable or stylish as a whimsical thing, something feminine that men do not participate in. Those men who are interested in developing their sense of style have long been in the minority. In my attempts to develop my sense of style, the jokes never stopped. The truth of the matter is that I don't think men are afraid of fashion and style because they think it is a little feminine, but rather because they don't understand it.

In our modern society, perhaps the previous generation of men did lose their way stylistically, but as a result, our generation (Generation Y, the Millennials, whatever the hell you want to call it), was never taught how to dress ourselves like men; how to show even an inkling of style. 

There are many ways to dress a man, and the narrative that has driven men's style throughout the late 80s and 90s  and into the early 2000s was that of a more feminine form of male dress, which quickly became associated with homosexual men (another thing which men commonly fear because they don't understand, if I may say so). So, with no role models, and a primarily emasculated form of dress in men's fashion, men had no options, no understanding, and for the most part relegated fashion to something that belonged to the domain of women and gay men. However, that tide is turning.

See, men do want to look good. They do want to have style. I've worked in fashion retail for some time, specializing in menswear, and every day I have had more than one of my customers come up to me and express that they'd like to dress better, and show some more style, but they simply don't know how to, or where to even start. It is this combination of the lack of teaching and a predominantly feminine way of dressing men that has castrated men's style, and left guys unable to find a way. It is only the few men who have sought their own path, and are starting to shape a more masculine form of fashion for men.

This young generation of men who were never taught how to dress are now coming into their own, and there are more and more men seeking their own individualized understanding of style, leading to an explosion in the options for men as the market tries to keep up and this is slowly redefining masculine style. Look to the latest fashion narrative of men as the outdoorsman to see how. 

What is needed now is for this generation of men to teach their sons how to dress. Style is an aspect of identity, and one that men have been lacking in for far too long. It's time for that to change, and I'll certainly do whatever I can to help bring about that change. I hope that all of the men who read this are prepared to follow suit (Pun very intended). What do you think about the evolution of men and style over the last few decades? Why have things become the way they are, and where will masculine style go next?

- Mr. S
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Style Vs. Fashion

12/13/2010

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I was just doing a little surfing on the internet today and became rather incensed about something. I feel like menswear is going in the wrong direction. 


For a long time menswear has been about staying the same, really, but there's a problem about that from a market perspective. If everything stays the same, it makes it very hard to sell new product every season. So it's in the best interest of the fashion industry to try and get guys to follow trends. It's worked well for women, so why not men? The trouble, as I see it, is that they are succeeding. What I'm observing is that trend-following is becoming much more commonplace among men. Now this is completely natural as the bulk of people move from one interest to another, such as moving from pleats to flat-front pants, but I feel that fashion companies are doing a much better job at accelerating the process, no doubt due to the efforts of H&M and Zara producing inexpensive, on-trend clothing every season (Well, more like every two weeks).


So why does this matter? Because there's simply more to appearance than what fashion dictates, and I don't want to see an entire generation of men moving from one trend to the next. Why do people do this? The answer is very complex, but to boil it down it mostly results from discrete peer pressure and a lack of personal style. Men in general don't know how to navigate the world of fashion, so they simply accept whatever the fashion industry pushes their way. 


I see this all the time in retail, where men just buy everything that's on the mannequin (more than once a day this happens), or rely entirely on the sales associates. Now, as someone who's worked in menswear for a number of years, I don't see much problem in relying on the associate to dress you but I do feel that men are giving up a certain amount of individuality in this practice. But to understand this loss of individuality, one must understand the importance of personal style, and I think this is something that is often misunderstood.


Style is more than just looking good and dressing well. It is the physical manifestation of your beliefs, your personality, and your personal history. Perhaps this sounds entirely too high-minded, but no one can deny the affect that your personal appearance has on others. Life never really deviates from that high-school mentality, we just get better at making it less obvious. People judge each other based on appearance. So wouldn't you want people to judge you based on who you really are if that's the case? That's the importance of developing a personal style. When you exhibit personal style, you are recognized for who you are from first glance, not just noticed for being trendy. If people are going to judge a book by its cover regardless, you might as well make that cover accurate.


So personal style comes from your roots, and your beliefs, not from the latest trend.


I don't want to see a generation of men led around by fashion trends, and so that's why I think it's important to educate every man in the practices to develop their own personal style, as important as it is for them to learn social conventions, or how to balance their personal budget. Style is a facet of identity not to be ignored.


That's all I have to say about it for now. 


- Mr. S


P.S. Apologies for poor spelling or grammar or unnecessary rambling. I don't edit these posts.
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Masculine Style Archetypes: An Introduction

12/11/2010

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Hey Everyone,

I was going to wait on this post for a little while, but I figure I owe it to all of you who have come to check my site out to start posting some things right away, so here we go! 

What are style archetypes?

Style archetypes are the name I use to describe the underlying influences we have in fashion, whether they be nautical, wild west, urban, preppy, or otherwise. This probably isn't news for anyone who's really into fashion, but I'm going to try and put all of this into context in a new way. For those who don't know, my background is in philosophy, psychology, sociology, history, that sort of stuff. That I'm dedicated to fashion and style is just sort of random, but I dig it. I argue that these style archetypes have become a part of our cultural subconscious.

Where do these archetypes come from?

Ted Polhemus, the anthropologist, appears to be the first to have coined the term style tribe. Style tribes are groups of people who dress the same to show belonging to a group of some sort. Goths are one of the most common examples. Style tribes are a concept that I don't think has received enough interest in fashion, and are certainly one that I am personally going to explore more in-depth. Style archetypes are similar to style tribes, except that they are tied to influences, not always groups. These archetypes are tied to historical dress belonging to a way of life, a culture, a group of people or so on, including the ones I've mentioned above.

So what?

Good question! So there are these style archetypes out there that we all ascribe too, whether we know it or not, and they form the foundation for a subtle language of style. In particular, there are a certain set of masculine style archetypes that are at the root of how we perceive both men and women perceive men. Style, as part of appearance, plays a very important part of what others think about us before we've even said a word, and by understanding the style archetypes that influence your personal style, you can better understand the image that you are putting out there, and whether this accurately represents who you are. 

I'm going to leave it at that for now, but next time I'll dive into my own personal style and which archetypes I represent, so keep checking back!

In the mean time, what style archetypes do you see out there? Which ones do you represent? Let me know in the comments.

- Mr. S
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True Style

12/09/2010

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Today marks not just the beginning of a new website for me, but also a new project I am working on. It's something I call "True Style" and I plan on turning it into an ebook eventually after I get all of the kinks worked out. It's a project I'm embarking on to discover the roots of mens style. Why it matters and how we can all discover our own true style. I will be logging my progress in this new blog, all titled under the category "True Style" for those who want to follow along. I'm excited about this new journey and look forward to where it might lead us.


Keep you eyes on this space to see how it develops!


- Mr. S
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